Paid media
Paid social advertising for medical practices
Build visibility, support demand, and reach relevant audiences through professionally managed social campaigns.
The problem
Paid social without a plan drains budget without building demand
Boosted posts and generic audience targets rarely reach the right patients. Paid social works best when it supports a broader patient acquisition strategy — reinforcing search demand and reaching audiences before they type a query on Google.
How we help
Social campaigns aligned with your patient acquisition strategy
We build paid social around specific audiences, treatments, and moments in the patient journey.
- Campaign strategy
- Audience planning
- Meta Ads management
- Creative development
- Campaign testing
- Remarketing when appropriate
- Conversion tracking
- Reporting
What's included
Scope of the service
- Paid social strategy and account setup
- Audience research and segmentation
- Creative and copy development
- Campaign management and testing
- Conversion tracking
- Monthly reporting
Our process
How the work moves forward
Discovery
We map your specialty, market, competitors, current results, and patient acquisition goals.
Strategy
We define the plan, KPIs, and priorities so every deliverable ties back to patient inquiries.
Execution
Our team builds, launches, and integrates the work with your existing digital presence.
Optimization
Ongoing analysis and improvements based on real performance data and inquiry quality.
Related work
Examples we can share
During a consultation we walk through case studies relevant to your specialty and market.
Clínica Otoleste
Multidisciplinary medical clinic — integrated website for otolaryngology, audiology, and sleep medicine.
Canal DNA | Biologix
At-home Type IV sleep study — conversion-focused landing page that turns a technical service into a clear request.
Complementary services
What often works alongside
Google Ads
Core service. Reach patients actively searching for your specialty, conditions, and treatments.
Learn moreLanding pages & medical websites
A clear, credible path from patient search to inquiry.
Learn moreSocial media management
A consistent, credible presence for patients researching the physician or practice.
Learn moreFAQ