Core service
Google Ads for specialist medical practices
Reach patients who are actively searching for your specialty, conditions, and treatments.
The problem
Most medical Google Ads campaigns are built like retail campaigns
Generic keywords, generic ad copy, and no view of the patient's decision journey mean wasted budget and low-quality inquiries. Specialist practices need a campaign structure built around medical search intent, geography, and how patients evaluate providers.
How we help
Campaigns designed around medical search intent
Every account is structured around your specialty, treatments, and the patients you actually want to reach.
- Market and search analysis
- Campaign architecture
- Keyword and search term strategy
- Ad messaging
- Conversion tracking
- Landing page evaluation
- Ongoing optimization
- Reporting
What's included
Scope of the service
- Google Ads strategy and account structure
- Keyword research focused on medical search intent
- Ad copywriting and creative variations
- Conversion tracking setup (calls, forms, appointments)
- Ongoing bid, budget, and search-term optimization
- Monthly performance reporting focused on qualified inquiries
Our process
How the work moves forward
Discovery
We map your specialty, market, competitors, current results, and patient acquisition goals.
Strategy
We define the plan, KPIs, and priorities so every deliverable ties back to patient inquiries.
Execution
Our team builds, launches, and integrates the work with your existing digital presence.
Optimization
Ongoing analysis and improvements based on real performance data and inquiry quality.
Related work
Examples we can share
During a consultation we walk through case studies relevant to your specialty and market.
Clínica Otoleste
Multidisciplinary medical clinic — integrated website for otolaryngology, audiology, and sleep medicine.
Canal DNA | Biologix
At-home Type IV sleep study — conversion-focused landing page that turns a technical service into a clear request.
Complementary services
What often works alongside
Paid social advertising
Build awareness and support demand through targeted, professionally managed social campaigns.
Learn moreLanding pages & medical websites
A clear, credible path from patient search to inquiry.
Learn moreContent & SEO
Long-term search visibility and medical authority through useful content.
Learn moreFAQ